ARA Partnered to Launch Farmer-Centric Research on Biologicals
Jun 28 2022
ARA has partnered with Stratovation Group, The Fertilizer Institute (TFI), and DC Legislative and Regulatory Services (DCLRS) to launch “Biologicals: Farmer Value, Perception and Potential,” a comprehensive research effort focused on understanding farmer opinions on the current use, issues, and potential for biologicals at field-level.
It is important to ARA to help inform our membership on how they can best serve the modern farmer. There are plenty of products out there and this study will help us learn from the end customer, farmers, on what they are looking for in biologicals.
This study will identify the details needed to assess opportunities, challenges, and other key factors growers consider when including biologicals in their crop nutrition and protection plans.
“There is a dizzying array of these products available in the marketplace today and this survey should provide valuable information on how farmers are viewing bioproducts and how retailers can help farmers evaluate and deploy them effectively," said ARA President & CEO Daren Coppock.
Those interested in joining the effort to produce the “Biologicals: Farmer Value, Perception and Potential” annual report can become a sponsoring partner and share in all the findings, including the raw data.
To learn more about this massive research effort visit: https://stratovationgroup.com/biologicals.
Those interested may connect with Camfield and Stratovation Group at www.StratovationGroup.com.