Turn Financing into Your Sales Advantage — Grow with SECURE™

At a time when the margin of error is slim and the window of opportunity can be small, financing options can present retailers with a real advantage when built for grower success. These programs not only help build and retain critical grower relationships, but ultimately, supports retailers in expanding and growing their businesses.

Retailers are learning how to unlock additional grower sales through financing. The key is offering programs that are designed for the way farming works; flexible and able to adapt to market variabilities, such as commodity prices and interest rates, and respond to in-season challenges and opportunities.

It’s why WinField United developed SECURE™ ag input financing.  

SECURE is a financing program built to maximize agronomics.

WinField United is in the business it provides financing for, and SECURE financing is built around the belief that every farm financial decision is rooted in an agronomic one.

SECURE is a financing tool that combines a retailer’s unmatched agronomic data, robust product portfolio and local expertise with access to attractive, fixed-rate financing. These programs are created to provide access to operating capital in partnership with a grower’s local retailer to help support an operations’ short and long-term goals.

The program allows growers to lock in competitive interest rates early, which can lead to cost savings, while also helping ensure they have the capital to invest in the right agronomic inputs and practices to get the most out of their fields. Those additional inputs could generate additional income for their operation and create more value for both the grower and the retailer’s business year over year.  This helps retailers ensure growers have the resources they need to do what’s best for their acres and not just what’s cheapest.

SECURE provides the flexible purchasing power growers need.

Through the SECURE financing program, retailers can provide growers with reliable, fixed lines of credit for input purchases from a full portfolio of the top-performing seed and crop inputs. This gives retailers the freedom to make the best recommendations in seed, chemical and fertilizer products from across multiple industry-leading brands. Plus, there is still the opportunity to advise growers to take advantage of early-season order programs and prepay discounts, maximizing the grower’s investment and purchasing power.

SECURE allows retailers to offer growers streamlined financing solutions with flexible terms, allowing them to defer principal payments until February after harvest. This frees up cash to spend on things such as custom applications or early advantage programs. Not only does this help growers manage cash flow and maximize tax benefits, but it also strengthens the retailer’s role as a trusted advisor.

Plus, SECURE is set up to help retailers better navigate financing conversations with growers – from application to year-end payment – with less hassle and complexity – needing only an easy, single-page application to access up to $500,000.

To learn more about how SECURE can help strengthen customer relationships, talk to a local WinField United sales representative or visit winfieldunited.com/secure.